As the world’s largest producer of cultured lab grown diamond roughs, China has resources that are dozens of times larger than the total reserves of all natural diamond mines in the world. It has broken the highly monopolistic pattern of foreign institutions at the source of the natural diamond industry chain. The gradual maturity of the lab grown diamond market will change the pattern of the world jewelry market. It has become a consensus among some well-known forecasting institutions at home and abroad.
The birth of cultured lab grown diamonds, a new jewelry category, means that from the manufacturing equipment and production and processing of the source roughs to the processing and sales of finished products, all links in the industry chain and supporting services are needed to support it.
However, it is different from the previous growth path of new categories in the jewelry industry. Because there is a mature industry chain operation system with a huge volume of natural diamonds in front of us, cultured diamonds and natural diamonds are almost exactly the same products in essence. To embark on the development path of its own jewelry industry, there are considerable variables before the industry and even the society give it a clear positioning. This is also one of the reasons why many jewelry companies pay close attention to laboratory diamonds, but few companies invest heavily.
As a new jewelry category, laboratory diamonds are entering the consumer market, and the most critical thing is market positioning. Market positioning depends on the economic environment, consumer groups, and consumption intentions. In simple terms, it is about how to meet the consumption needs of specific groups of people in a specific region.
