Consumer groups: The differentiation of consumer groups and regions is becoming increasingly obvious; in addition to the three major needs of love, peace and wealth represented by jewelry pursued by traditional people, with the rise of the new consumer group born after 1990, personalized and characteristic niche jewelry is also developing rapidly; in addition, the sinking of big brand jewelry to third-, fourth- and fifth-tier cities will also drive a new round of jewelry consumption;
Consumption willingness: Consumption willingness is closely related to the structure and purpose of consumer groups. In the future, the differentiation of jewelry consumption motivation will lead to the ornamentalization of low-end jewelry and the financialization of high-end jewelry; mid- and low-end jewelry meet the cultural and spiritual pursuits of ordinary consumers for daily wear, and high-end jewelry will have more financial attributes to meet the asset allocation needs of high-end consumption;
Therefore, according to the above conditions, the most suitable positioning for the development of the laboratory diamond industry is: targeting new consumer groups, meeting the small and exquisite personalized accessories needs of the millennial generation, and exporting globally, so as to accurately seize the industry opportunity and become bigger and stronger.
The coordinated development stage of branded industrial clusters is the stage for the take-off of China’s laboratory diamond industry.
The entry of internationally renowned diamond brands into the field of laboratory grown diamond jewelry will play a good guiding role in the in-depth development of the laboratory diamond market, which means that first-line brands have endorsed laboratory diamonds. This brand endorsement will also play a positive role in breaking the “stubborn cognition” of many domestic consumers about laboratory diamonds, and ultimately make laboratory diamond jewelry widely accepted.
From the beginning, laboratory diamonds have been a non-scarce material that has a completely different appearance from natural diamonds and can be industrially produced in large quantities. HPHT roughs are regular octahedrons and cubes superimposed in shape (professional terminology is polymorphism), and CVD roughs are simple flakes with distinct growth characteristics. Therefore, only by changing the previous cognition of the scarcity of natural diamonds can we truly break through the shape restrictions caused by scarcity and let laboratory diamonds have the wings of imagination.
This wing is design. In the era of new retail and new consumption, appearance will become an important weapon to win the favor of consumers. Design will break through the previous framework and be presented to consumers in a new way. Good design can make the emotional expression of the product more direct and vivid, and better represent the inherent needs of the new generation of consumers.
